As long as these example don’t target the company I’m working for, I love them. For way too long customers have been powerless in their relations with big corporations, Web 2.0 has changed all of that for the better. The purpose of this post is not to explain Web 2.0, you probably know much of what there is to know about it. The purpose of this post is too explain how this particular Web 2.0 customer fighting back campaign is efficient. Unfortunately for Rogers who is launching the Apple iPhone 3G next week at a price that is not judged suitable for many consumers, the success and the viral velocity of the campaign has not yet peaked!
If you had a chance (or the displeasure) of reading the other articles of my blog, my preference for simplicity is no surprise to you and this Ruined Iphone campaign is extremely simple. Visit the site and in an instant, via the one minute video embedded below, you’ve learned the purpose of the campaign. The links to take actions are also clearly presented, no flashiness about anything. Maybe it’s the fact that Canadian cell phone consumers are so badly served that makes the campaign so effective. But the strategy ans simplecity of the Web 2.0 tools is also beneficial.
The results? Close to 55K petition signing in less than 4 days! The rate will increase and Rogers will have to react. The reaction to such Web 2.0 public relations crisis has become an art. I’m very curious to see who wins that battle… I’ll keep you posted.
