Here is the picture : my job is to create and communicate customer knowledge in a somewhat traditional company. I’m new on the job so I want to improve the way we do things without shocking my colleagues my what could be seen seen as the “this guy wants to impress us to much” syndrom. But, in fact, it’s obvious we are not optimizing the way all the customer knowledge we create is being used for effective marketing decision making.
So, here I am toying with the idea of introducing Entreprise 2.0 wiki and blog concepts. I feel both could be excellent for knowledge sharing, interaction, reporting, meeting planning, well a new way of getting a return of investiment on the market research, statistical analysis and competitive intelligence work my team does. I realize moving forward with this could be suicidal. I’m not sure I would be able to create adoption, participation and intense interaction. But you know what? I’m going to try anyway…slowly.
So, in the next few weeks, you’ll see a lot of posts just presenting information on entreprise 2.0 best practices. If I’m lucky, I’ll find good case studies related to customer knowledge. And if I’m even more lucky, readers of this blog will contribute with relevant comments and examples. Let’s start with this rather high level presentation found that presents the wiki concept in business and provides a good list of risks and adoption success factors.
